Title No. 3

Okay, scratch "Today In Princeton Athletics" or just "Princeton Athletics," with the date after.

The official name of the new goprincetontigers.com feature that highlights every athletic event in a particular day will be "Princeton Athletics Daily," with the date after it.

For the record, that's three different names this week alone, when there have only been two athletic events. At this pace, the feature will have more than 100 different names by the spring.

Actually, that won't happen. "Princeton Athletics Daily" it is.

The fact that there has yet to be a day where there was more than one event sort of makes the feature seem a little odd. That'll change this weekend, when there are four teams who play Friday, two who play Saturday and four who play Sunday.

TigerBlog's idea here is to streamline the front page of the website, so that it's not a continuous stretch of pregame stories all week and then postgame stories that cycle through so quickly that it's hard to tell which team did what. It'll also allow other content to get greater play on the main page.

Included in that group is a video series that will be coming this year that will focus on storytelling, with the premise of showing the most intriguing stories in Princeton Athletics. The series will be called "Beyond the Stripes," and it will run each Thursday, with a new feature each week.

The debut episode will be tomorrow, by the way, with a feature on John Lovett, the 2016 Ivy League Offensive Player of the Year in football who missed all of last year due to injury.

There will also be a series of much shorter videos that will be released on Twitter and Instagram all year, from every team, entitled "Tiger Talks." These videos will be around 30 seconds, and they will be a quick story about each subject's particular experience as a Princeton athlete.

The key is to have them all tell different stories, but that shouldn't be too hard. There are 1,000 athletes, and they have all have their own unique perspectives.

Here's a question for you Princeton fans. Where, and how, do you get your information?

Do you still go to goprincetontigers.com first, or is it through social media? The analytics suggest that social media is the winner, in a big way.

This year, there will be a concerted effort to use social media more for the kind of information that previously would have been put on the webpage first in past years. If it doesn't work, then, like the "Princeton Athletics Daily," things can change.

The point is that the question always is this: If you were starting athletic communications from scratch, what would you do?

The main Princeton Athletics Twitter feed has 17,100 followers. The main Instagram account has 6,600 followers.

The team accounts are another story.

Princeton has 112,972 followers on all of its team's Twitter accounts combined. The one with the most is football, with 18,400, followed by men's lacrosse with 15,000. The top five includes wrestling (10,100), softball (8,786) and men's basketball (7,849).

If you combine all of the Instagram accounts, then you have just short of 50,000. The top five: men's heavyweight rowing, men's lacrosse, women's lacrosse, men's lightweight rowing, wrestling.

The list of followers doesn't differentiate between people who follow one team or every team. It's all one follower.

Short of going through each team's list of followers, TigerBlog has no way of knowing how many total individual followers there are. There are certainly people who cover a lot of teams. It would be an interesting number to have, though.

Either way, there are a lot of people who are getting their information on Princeton Athletics directly through social media. It's the challenge of those in athletic communications to get it to them that way.

As the year moves along, you'll be able to see some of the changes that are being implemented. If they work, then there will be more of them. If they don't, then the idea is to find better ways.

No matter what, these are exciting times to be in the communications business, especially in college athletics. There are technologies available now that were unheard of not that many years ago, and the opportunities to be creative continue to present themselves.

Anyway, the first "Princeton Athletics Daily" headline is coming Friday.

As for social media, it's best to follow everyone.